|
|}} | operating_income = |}} | net_income = |}} | assets = |}} | equity = |}} | homepage = (www.colgatepalmolive.com ) }} The Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City.〔"(Legal/Privacy )." Colgate-Palmolive. Retrieved June 26, 2010.〕 ==History == In 1806, William Colgate, an English soap and candle maker, established a starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1833, he suffered a severe heart attack, stopping his business' sales. After convalescence he continued with his business. In the 1840s, the firm began selling individual cakes of soap in uniform weights. In 1857 Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son, who did not want to continue the business but thought it would be the right thing to do. In 1872, Colgate introduced ''Cashmere Bouquet'', a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. In 1896, the company sold the first toothpaste in a tube, ''Colgate Ribbon Dental Cream'' (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs. By 1908 they initiated mass sales of toothpaste in tubes. William's other son, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University). In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm oil and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was popular enough to rename their company after it - "Palmolive".〔(【引用サイトリンク】title=Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years )〕 Around the start of the 20th century Palmolive, which contained both palm and olive oils, was the world's best-selling soap. Extensive advertising included the radio programs ''The Palmolive Hour'' (1927-1931) and ''Palmolive Beauty Box Theater'' (1934-1937). A Missouri-based soap manufacturer known as Peet Brothers merged with Palmolive to become Palmolive-Peet. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name. Colgate-Palmolive has long been in competition with Procter & Gamble, the world's largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G added fluoride to its toothpaste. In the beginning of TV, Colgate-Palmolive wished to compete with P&G as a sponsor of soap operas and sponsored many soaps in full or in part including ''The Doctors''. George Henry Lesch, president, CEO, and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, during that time transformed it into a modern company with major restructuring. In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start, as well as the license of the Ajax brand for laundry detergents in the US, Canada and Puerto Rico, to Phoenix Brands, LLC as part of their plan to focus on their higher margin oral, personal, and pet care products.〔(【引用サイトリンク】title=Colgate-Palmolive, Form 8-K, Current Report, Filing Date Jul 12, 2005 )〕 In 2006, Colgate-Palmolive announced the intended acquisition of Tom's of Maine, a leading maker of natural toothpaste, for US $100 million.〔(【引用サイトリンク】title=Colgate-Palmolive, Form 10-Q, Quarterly Report, Filing Date Apr 28, 2006 )〕 Tom's of Maine was founded by Tom Chappell in 1970. Today, Colgate has numerous subsidiary organizations spanning 200 countries, but it is publicly listed in only two, the United States and India. On October 25, 2012, the company announced it would cut 2,310 workers, or 6% of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.〔(【引用サイトリンク】title=Colgate-Palmolive, Form 8-K, Current Report, Filing Date Oct 25, 2012 )〕〔 〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Colgate-Palmolive」の詳細全文を読む スポンサード リンク
|